Archive for September, 2011

Social Media: Lessons Learned in the Desert

September 27, 2011

I recently had the privilege of hearing many social media gurus speak at the New Media Optimization Summit in Phoenix, Arizona. I’ll save you the airfare and share some of their more choice nuggets of wisdom. 1. Social media is not marketing – it is a conversation. It is a way to get people engaged, [...]

Posted in Advertising, Agency Culture, Branding, Facebook, Internet, Marketing, Media, Online Advertising, Phoenix Group, Social Media, Technology, Web 2.0 | 1 Comment »

Three things you might have missed from Phoenix Group last week

September 26, 2011

We launched a Tug of War for Fifth Avenue Collection on Facebook and it’s attracting some great interaction. The interaction is relevant to their business — it actually is helping choose the product their fans want! Check it out and you could win a watch. The Tug of War also helps them improve their Facebook [...]

Posted in Advertising, Agency Culture, Branding, Community, Facebook | No Comments »

Seven Sweet Things That You Might Have Missed at Phoenix Group Last Week

September 19, 2011

Lee Jones attended the New Media Optimization Summit in Phoenix last week. Darren Mitchell was announced as a speaker at the SPMA lunch September 28. Fifth Avenue Collection passed 5,500 followers on Facebook. Casino Regina and Moose Jaw announced the Christmas line-up. Avril and Lisa celebrated birthdays. Team Interactive presented the STC social media listening [...]

Posted in Advertising, Agency Culture, Our Work, Phoenix Group, Social Media | No Comments »