Archive for October, 2011

QR Code planning for success

October 23, 2011

At Phoenix Group we’ve created our fair share of QR Codes for  clients and internal promotions. For billboards, posters, coffee cup sleeves and magazines. Phoenix Group parents joke that we’ll eventually be putting QR Codes on our children. All kidding aside, QR Codes can be a solid way to deliver information to your customers. In [...]

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Posted in Advertising, Marketing, Mobile, Online Advertising, Our Work, Phoenix Group, Technology | No Comments »

Realize. TV at the U of R

October 21, 2011

Just back from 2 days shooting at the U of R. Watch for the spot soon! In the meantime, here’s a couple of pictures from the shoot. Isn’t the campus is looking so beautiful?

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Posted in Advertising, Television | No Comments »

Google Speaks on Integrated Marketing Communications

October 18, 2011

Last week at the IABC luncheon in Regina, Adam Green, Agency Lead for Google Canada, spoke to us about online marketing. When Google speaks, it’s worth listening. Adam covered a lot of ground in an hour, but the highlights for me were — think mobile, social and local.

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Posted in Advertising, Marketing, Mobile, Social Media | No Comments »