It was a three-phase social media campaign that exploded in a few short months, and proves that a good strategy goes a long way.
As the dust now settles from the Volta award competition, we’ve had time to step back and reflect on the campaign we helped Enterprise Saskatchewan develop, and we can confidently say we are extremely proud of the results – for a few reasons.
The fact that this campaign grew the SYPE Volta Facebook page by more than 3,000 page LIKES is a huge feat. Not only did this happen in just a few short months, but those that came to the page actively engaged once they showed up. They weren’t just coming to get what they wanted, then leaving. They joined the conversation, and added to the page.
Even during the down times, where there was no voting or entries to promote, the page continued to grow – sometimes by hundreds in a day.
We not only credit having a strong social media strategy before entering phase one of the competition for this success, but having a Facebook page focused specifically on one strong purpose really helped the community prosper.
When delving into social media, it is really important to know what your goal is and it is even more important to figure out, in some ways, how you’re going to get there.
Developing a purpose for your social media presence is extremely important. Why are you there, what do you want to achieve, and who do you want to reach? These are all very important questions to ask when developing social media strategy, and questions we answered when we took on the SYPE Volta award social media campaign this year.
The Volta competition targeted young entrepreneurs, who could pitch their business to the competition for a chance to win $5000. The idea was not only to gain entrants to the competition, but it was to inspire other young entrepreneurs in the process. Not only was it important to narrow down that purpose in the beginning, but it was necessary to define how we were going to get there before we even started.
What we did was balance our posts between promoting individual entries and sharing content about being an entrepreneur. We not only encouraged people to join or vote, we also gave the community content to inspire them to act. The result is a community passionate about being entrepreneurs, and a page where people can join in on the conversation, and be inspired – something we like to call a social media success!