We were thrilled to read this morning that our client, SaskEnergy, has been named one of the Best Employers for New Canadians. This designation recognizes the nation’s best employers for recent immigrants. It acknowledges that SaskEnergy offers programs to assist new Canadians in making the transition to a new workplace — and a new life in Canada.
This is a terrific example of a company being true to its brand. SaskEnergy has a unique history of caring. When we worked with SaskEnergy on their brand discovery, it was clear the company believed and lived the idea of caring. Their brand promise “SaskEnergy provides warmth” describes not only the good feeling that comes from the benefit of heat, but also the intangible benefits of community involvement and caring for the environment. This recognition is another proof point for the SaskEnergy brand.
You can visit the website, Best Employers for New Canadians 2011 to read why SaskEnergy was selected.