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Why Print STILL Matters in Your Media Mix

Published on March 28, 2013 By Alana Bergstrom

Just released, an NADBank newspaper readership study for 2012 gives us a glimpse at the dynamic world of all things news. It’s no secret that daily newspapers across the country have been under pressure, making drastic changes to accommodate the digitally evolving readership landscape. And with these dramatic measures, just how well did print hold [...]

Get creative to get advertising results

Published on October 13, 2011 By David Bellerive

Who is your advertising competing against? Your competitor’s advertising? Yes, and… Your advertising is really competing with all the other advertising. Everyone is looking for the same results — multinational brands and the business next door — everyone wants your customer’s attention. In that battle creative wins. A great ad has to do a couple [...]

The Phoenix has risen

Published on August 17, 2010 By Pam Klein

We’ve finally made a mark on our piece of Regina Centre Crossing. Our excitement began to grow when we came to work and saw bright, colourful bits of what appeared to be our logo and new branding scattered like a jigsaw puzzle in front of the building. We became even more giddy when the crane [...]