Over the past few years Rock Bridge Realty has worked hard to develop a cutting edge brand. Their visual identity reflects their brand promise—a young, progressive company bringing change to the real estate industry. Since helping them introduce this to the market, a number of other companies have started to refresh their looks as well. [...]
Phoenix Group Interactive & Media used YouTube ad servers to geo-target Rock Bridge Realty’s 2010 online campaign. Specifically targeting Regina users, the Rock Bridge campaign was placed within pop culture categories on YouTube. Rather than placing these banner ads where Realtors® are expected (real estate sites for example), “Realty done differently,” hits the audience as [...]